A movie surely appeals more on a 70mm theatre screen than on a 21’’ television. The entire feel and experience is different. Similarly, the stills from your popular advertisements, your product, your brand ambassador when made to appear on huge hoardings by the roadside, at strategic turns and crossings and signals can remain for longer time in the minds of the consumer. Sometimes, these hoardings act as a milestone, people try remembering important places and turns through the location of a popular hoarding.

More often than not, you may actually be responsible for the way-lading of a score of individuals, but that’s a part of the strategy Binary may have advised you to follow, not only with respect to the design of the hoardings but also their placement and regular updation and change. It is important that your product appears to be cherished and care for as the consumers will ultimately feel assured of the same care and attention.